Health-focused FMCG startup Mitra, based in Delhi and founded in 2023 by Abhishek Kaushik, has raised ₹14 crore in a bridge funding round led by Bestvantage Investments, with participation from existing investors, including a Dubai-based family office.
With this funding, Mitra is set to:
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Launch a 3,000-tonne refined flour (maida) plant by October 2025
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Expand into health-focused categories such as millet-based, gluten-free, sugar-free, diabetic-friendly flours, and organic spices
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Strengthen its distribution network across India and GCC markets
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Scale revenues beyond ₹120 crore in FY26, while preparing for a Series A round in 2026 at a targeted ₹500 crore valuation
Mitra has already grown from ₹11 crore in FY24 to ₹40 crore in FY25, with over 500 distributors and more than 40,000 retail touchpoints, while maintaining EBITDA-positive operations.
At Startup Veda, we celebrate founders who combine vision and execution to build category-defining businesses. Abhishek Kaushik and the Mitra FMCG team are strong examples of resilience, innovation, and growth in India’s health-focused FMCG sector.
If you believe in the future of health-focused FMCG in India and high-growth startups:
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