Bengaluru-based clothing care startup Iztri has secured ₹1.5 crore in a pre-seed funding round led by AJVC. The investment represents a significant validation of Iztri’s mission to modernise one of India’s most widely used yet highly unorganised household services. While millions of people depend on ironing and garment care every single day, the sector has remained informal, inconsistent, and undervalued for decades. Iztri aims to change that with a structured, technology-driven driven and quality-first approach.
This funding marks an important step forward in Iztri’s journey. It allows the company to strengthen its operational model, expand its presence in Bengaluru, and build a reliable service that households can trust daily.
The Founders and the Origin of Iztri
Iztri was founded by Rohit Ramesh and Ankit Choudhary, two entrepreneurs who recognised a large gap hiding in plain sight. In an age where food delivery, ride hailing, and e-commerce have been transformed through technology, garment care remains stuck in a traditional, informal setup. Customers depend on local ironing shops, yet face unpredictable turnaround times, inconsistent quality, and little accountability. Workers in this sector also lack stable incomes and structured working conditions.
Rohit and Ankit saw an opportunity to bring professionalism, dignity, and modern operations to this essential service. Their combined expertise in consumer behaviour, logistics, and operations helped them build a system that could deliver consistent quality while improving the livelihoods of ironing professionals. Their idea was simple but powerful. If ironing and garment care are a daily necessity, then the service deserves a modern, reliable, and technology-backed solution.
What Iztri Offers and Why It Matters?
Iztri provides a structured, tech-enabled ironing and clothing care service that brings predictability and standardisation to a fragmented market. The platform focuses on three major pillars: reliable delivery, consistent quality, and worker welfare.
Customers can schedule clothing care easily and can expect their garments to be returned on time, ironed uniformly and handled with care. The service operates on defined routes to optimise delivery efficiency and reduce time wastage. Every process, including pickup, ironing, quality checks, and return, follows a consistent workflow designed to ensure repeatable quality.
Apart from improving customer experience, Iztri’s model is built to uplift ironing professionals by providing better earnings, safer working environments, and predictable workloads. This approach creates a win-win system where customers get quality service, and workers receive stability.
Iztri is not simply offering convenience. It is building trust in a service category that has long lacked structure. By formalising the industry, the startup is creating a new benchmark for everyday household services in Indian cities.
Why This Funding Round Matters for the Startup Ecosystem ?
Iztri’s raise is significant not only for the company but also for the larger Indian startup ecosystem. It highlights the enormous potential within underexplored service categories. Sectors like ironing, laundry, home cleaning, and small household services are often overlooked but are used by millions daily. When organised with technology, these categories can unlock massive value for both customers and workers.
Investors backing a clothing care startup reinforce the belief that India’s next wave of startups will come from solving grounded, everyday problems. Iztri represents a shift towards building technology for simple but essential needs that touch every household.
What Lies Ahead for Iztri ?
The road ahead for Iztri is promising but will require careful execution. The speed at which Bengaluru develops and the multitude of cultures represented in the city will put Iztri’s operational logistics capabilities to the test. Alongside the challenges of rapidly scaling up, maintaining the level of quality that has already contributed to its success will be a high priority.
With a vision for growth, investment into its founding team, and an increased level of capital and investment from the market, Iztri has positioned itself to become a recognized name and trusted source of clothing care. Its focus on customer satisfaction as well as caring for its employees creates a business model that can have a significant impact on transforming this largely unexploited sector.
As Iztri continues to build, it carries the potential to redefine how urban India experiences everyday services, starting with something as simple and universal as freshly ironed clothes.
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