Haus & Kinder, one of India’s fastest-growing home and lifestyle brands, has taken a big step forward by raising ₹30 crore in its first-ever funding round. This is a thrilling time for the firm and for the surging D2C (direct-to-consumer) market in India. The goal of Haus & Kinder with their latest round of capital is to bring even more modern, stylish, quality products into homes across India.
About Haus & Kinder
The founders of Haus & Kinder are Saket Dhankar and Kanupriya Anand. Haus & Kinder, established in 2020, is quickly becoming a preferred brand for young families and modern households. In a short span of time, the company has shown its popularity in the market. The brand develops beautiful, practical and affordable home products and boasts over 1,500 SKUs across several categories for customers.
- Bedding
- Home décor
- Home essentials
- Kids and baby products
The brand’s growth has been impressive. In FY23, Haus & Kinder made ₹30.25 crore in revenue. In FY24, this number jumped to ₹65.9 crore, more than double. This huge growth shows how much people trust the brand and love its products.
Customers often choose Haus & Kinder because of:
- Its modern designs
- High quality
- Affordable pricing
- Smooth online shopping experience
The brand understands what today’s families want, simple, stylish and comfortable products that make their homes look and feel better.
Haus & Kinder Funding Update
Haus & Kinder has secured ₹30 crore in its maiden (first-ever) funding round. The round was led by Sauce.vc, a well-known investor in early-stage consumer brands. Several angel investors, including experienced founders and industry leaders, also participated.
This fresh funding will help Haus & Kinder grow even faster. The company plans to use the money for:
Expanding product categories
The brand already covers many home and lifestyle needs, but now wants to introduce new collections and designs to serve more customers.
Boosting quick-commerce distribution
Quick-commerce platforms allow customers to receive items within minutes or hours. Haus & Kinder wants to make its products available on these fast delivery apps.
Hiring senior leadership
As the company grows, it needs strong leaders to guide teams, bring new ideas and manage different parts of the business. The funding will help them hire experts to drive the next phase of growth.
This shows that the brand is entering a new chapter, focused on scale, speed and better customer experience.
Why Haus & Kinder Is Growing So Fast?
There are many reasons behind the brand’s strong success:
Design-Led Approach
The brand focuses on beautiful and modern designs that match the style of young Indian homes. Their products feel premium but are affordable.
Quality That Customers Trust
From bedsheets to cushions, customers know they will get good quality. This trust helps the brand grow quickly through repeat buyers.
Smart Online Presence
Haus & Kinder sells mainly online, which makes shopping easy, fast and accessible for customers across India. Their strong presence on marketplaces and their own website helps attract more buyers.
Rapid Expansion of SKUs
With more than 1,500 products, the brand has something for everyone, children, parents and home lovers.
Growing Demand for D2C Brands
Indian families today want stylish, modern home products without paying very high prices. D2C brands like Haus & Kinder meet this need perfectly.
How the New Haus & Kinder Funding Will Shape the Future?
With the new ₹30 crore investment, the company plans to bring even more innovation to Indian homes. Here’s what we can expect:
- More stylish home décor
- New categories for modern families
- Better packaging and delivery experience
- Faster availability through quick-commerce apps
- Bigger teams to manage design, supply chain and marketing
This funding round marks the beginning of a faster, stronger growth journey.
Why Haus & Kinder Funding Matters?
Families want their homes to be attractive, comfortable, and functional. They want products that are good-looking, durable, and not overly priced. Haus & Kinde,r is perfectly positioned to cater to this emerging new India. By focusing on modern designs, quality products, and smart price points, Haus & Kinder has managed to form an emotional connection with young parents and homemakers. The brand’s success also shows the true power of D2C brands, listening to customers, and people trusting the brand.
What’s Next for Haus & Kinder?
The company now has the opportunity to:
- Enter new categories like furniture, kitchenware or home storage
- Reach more households across India
- Partner with top creators, designers and lifestyle experts
- Launch faster delivery options for urgent purchases
- Build a stronger brand presence online and offline
With the right planning, the brand can become one of India’s top home and lifestyle brands.
The Big Question
As the brand grows, one important question remains:
What product category should Haus & Kinder explore next?
Should they move into furniture, cookware, kids’ furniture or smart home products?
This is a brand worth watching as it shapes the future of modern Indian homes.
Read more :
- QuickShift Raises ₹22 Crore!
- DOCO Raises ₹4.5 Crore in Pre-Seed Round Led by GVFL and Malpani Ventures
- &Done Raises ₹6.5 crore!
- Navata Supply Chain Solutions has raised ₹13.5 crore
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