Experience-led FMCG brand DOBRA, known for playful products like pop goli soda, artisanal cotton candy, and tapioca crisps, is the brainchild of Rahul Johar and Ewa Pienkowska-Johar of Oxbow Brands. The brand has secured ₹1.5 crore in seed funding from the D2C Insider Super Angels Fund—marking its first institutional investment.
With this capital, DOBRA FMCG brand is set to:
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Expand into modern retail, food-service channels, quick-commerce platforms, and direct-to-consumer (D2C) sales
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Introduce more experience-driven product variants and spur consumer trials
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Lay groundwork for scaling operations and exploring global expansion
At Startup Veda, we spotlight FMCG brands that blend creativity and consumer delight. The vision of Rahul Johar and Ewa Pienkowska-Johar in reimagining everyday treats into memorable experiences exemplifies how emotional connection and premium quality drive growth.
👉 Join the conversation:
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What excites you most about experience-led FMCG brands?
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How can thoughtful product design fuel consumer engagement and brand growth?